“Growing
Your Business Like Crazy”
Additional Session Objectives
and Benefits
“You Are Not the Only One That
Is Crazy: Building Your Personal Brand”
Objectives:
- To get the most out of networking to build your business
- Leverage your contacts to grow you're a successful business
Benefits:
- As a networker, articulate and summarize exactly what you are looking
for
- Identify the “right” people and organizations to go after
- Inventory your existing relationships and contacts and create a
game plan for expanding them
- Learn to be memorable and ask for help
- Create a workable, powerful, yet simple action plan for getting
“twice the new business results in half the time”
- Create your own “system” for the imperative follow through
Selling Like Crazy: Simple Strategies that bring
Big Business
Objectives:
- Discover why sales mastery is the a key to a successful business.
- Learn the seven "best practices" for sales success including:
Reputation, Passion, Research, Rapport, Resource Management, Resiliency
and Relationships
- Know you can improve your business's sales performance
Benefits:
- More confidence selling your products and services
- Knowledge of how to integrate marketing and sales for greater
business
- Practical tools that lead to bigger sales and more loyal customers
- Access your skills by completing George Ludwig's on-line Power Selling
Assessment Questionnaire that will evaluate your strengths and weaknesses
Forget Cold Calling: Growing Relationships with
Your Customers Like Crazy
Objectives:
- Learn that customer evangelism is the leading indicator of revenue
growth.
- Understand the six tenets of customer evangelism.
- Learn the best practices of leading companies in creating customer
evangelists and how to apply those lessons to their own organizations.
Benefits:
- Create legions of evangelists for products and services
- Build word of mouth for products through buzz techniques
- Develop closer, more intimate relationships with customers and channels
- Build a sense of community among customers
- Develop a cause to rally customers around
- Use a marketing budget more effectively
- Build an internal team responsible for evangelism
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